Designing an exhibition stand that is isolated but at the same time has an impact is not an easy task. Another of the most important tips for exhibition stand design is the identification of the priority objectives that you may want to accomplish at one moment from first-time Trade Show Exhibitors. But first impressions are very valuable and the creative design of your exhibition stand can always mean the difference between you and the other competitors.
Tip 1-Know your goal
To design an exhibition stand one should declare the main aim and the motivation for exhibiting. Your goals might be any of these like sales generation, new product introduction, market research, brand promotion, or business contacts, all of which will demand a different design of your stand to make your presence at the show as productive as possible.
Tip 2- Start Early
The exhibition stand contractor should be contacted right after the booth rental contract is signed. One should start planning exhibition stand design since it gives you enough time to finalize the design. Do not provide sufficient time and the design might become too simple and vice versa- less time will mean no allowance for mistakes. For some particular materials or some design which is complex then more time should be provided for such things.
Tip 3- Efficient use of space.
This is one of the important points of exhibitions that need to be taken into consideration when you choose the exhibition location and your location of exhibiting which will influence the extent of usable space. Available space is very limited so you have to make the best of it by creating an effective trade show booth design. One has a choice of exhibition stalls to choose from which includes the modular, shell scheme stands and large traditional build. A good trade show booth builder will help you identify the right exhibition stand design that will suit your budget and needs.Â
Tip 4- Positioning of the marketing communication.
Each stand design aims to be different from the others and to attract attention, and a custom design provides you with the means of achieving this goal. Big exhibition stands look great but are sometimes not feasible. What should be taken into account is that small displays have the same power when they are combined with a carefully thought-out placement. Using an attractive piece of evidence such as a catchy slogan or an image will make your promotional objective most distinctive at the point of purchase. Texts and pictures should be placed high on your booth so that they are not hidden by crowds of people and can be seen from a distance.
Tip 5- Do not use a large amount of text-.
A slogan or a graphic with a large amount of text may be illegible and thus make the viewer shy away from it. Therefore, you have to identify the approach that enables wonderful images and textual content to get attention. Font styles, font sizes, and text colors are crucial factors one needs to consider when deciding the booth design. Work with a professional exhibition stand contractor who is particular about the minor components in the exhibition stand.
Tip 6- Maintain a consistent brand image-.
Given that an exhibition stand is a unique element of a business’s marketing strategy, it is important to ensure that its design resonates with other elements of the company’s personality at every show. Therefore, to make your brand easily recognizable, the content, colors, and logo that you use in the exhibition stand should be readable. There should be consistency in the way your business is portrayed because there is a good chance that you meet a potential customer at an event and they check out the company website later on.Â
Tip 7- Make your stand interactive-
Fun devices, technology, and pictures are excellent means of drawing customers to your booth and presenting more technical details about your product attractively. Interested visitors are more likely to ask questions about the services and are also likely to stay longer at your booth. Gather knowledge as to how to promote visitor interaction during the exhibition.
Tip 8- Make use of technology-
Including technology in the exhibition can also be essential. Technology has a huge impact on us, so why not use the same in the trade show booth? This can push the trade show experience to another level by using product demos that fit your product right before the customers at an exhibition. Make use of technologies like Augmented Reality, Virtual Reality and anamorphic displays to make it more interactive. The application of touch displays and interactive walls as well as other new technologies creates a new experience for the visitors which is a unique characteristic that sets it apart from all the others.
Tip 9- Participate in the right show-
If you’re not exhibiting at the right industry exhibitions, even the best stand design won’t help. There are dozens of exhibitions happening across the UK and Europe, therefore you’ll need to conduct your research to ensure your investment will be successful. Once more, you must think about your goals and target audience in order to identify the performances that would provide you with a high return on investment.
Tip 10- Follow up with leads-
After the trade show, the trade show exhibitors should follow up with all the business cards that you have collected within a week. The audience is exposed to the newest technology, the freshest products, and the most significant developments at trade shows. Give the chance to the people who told you that they were interested in your services and meet them after your presentation. Reconnect yourself with those who did not have time to stop and chat. Do not waste the chance to get a new customer and close a sale.
Your trade show will be a success, if you incorporate each of the above exhibition design tips into your exhibition stand.
