Whatever product you are offering to the market, you know that you must pay attention to its packaging. In fact, customers today can literally purchase a product by simply looking at the packaging. Most importantly, you should also think about the best way to deliver your product safely. Hence, your product package design needs to be durable and attractive at the same time. Well, this can be quite challenging. To help you out, have a look at our guide below on how to prioritize product package design for your business!
What to Consider When Designing a Product Package?
Designing product packaging can be tricky. Yet, it isn’t supposed to be complicated either. The good thing is, even if you are new to designing, you can work with experienced packaging companies, like Instant Custom Boxes.
Yet, whether you need to design product packaging or custom mailer boxes, there are some essential factors you should consider.
What are they?
Understand How to Choose the Right Materials
The main foundation of your product package is the material. If you wish to get a durable and appealing package at the same time, you need to choose the right material.
Luckily, there are various packaging materials you can choose from!
- Cardboard
Cardboard is the most popular material in the packaging industry. This material is highly flexible and customizable to fit almost every product you need to pack.
- Kraft
If you are into eco-friendly options, the Kraft material is your ideal option. Kraft is famous for its durability and environmentally friendly nature. Hence, if you wish to deliver your product safely while being eco-friendly, flat mailers are your best bet.
- Paperboard
For the most cost-effective option, the paperboard material is for you. Even though this material is relatively cheaper than cardboard or Kraft, it doesn’t mean that it comes in poor quality. Instead, you can trust paperboard to be lightweight while highly durable to pack and deliver your product.
- Rigid
The rigid material is the one you need to make your product look more exclusive and luxurious. The durability and elegant texture of this material will shape positive customers’ perceptions of your product. Even better, products packed in rigid boxes are always considered to be expensive.
Choosing the Right Printing Method for Your Business
The next thing to consider is choosing the right printing method for your business. Digital printing and offset printing are two popular printing methods for printing product packages. Of course, each comes with its characteristics and features.
Here’s the scoop!
- Digital Printing
This printing method uses digital files, such as PDFs or JPEGs, to produce printed materials. The printing process includes sending digital files directly to the printer, which uses CMYK toner, CMYK inkjet, or laser technology to print the images onto the desired material. The digital printing method is ideal for printing shorter runs. Most importantly, it is faster and more cost-effective for smaller quantities.
- Offset Printing
The offset printing method uses CMYK ink which is applied to printing plates transferring the image onto a rubber “blanket.” Then, it will roll the image onto the printing material. This method is suitable for printing larger runs of materials.
In addition to choosing the right printing method, you should also consider applying the right finishing touch to your product package.
For example, you can choose:
- Matte coating to make a more elegant look of your packaging
- Glossy lamination is perfect if you want your product packaging to look shinier
- Hot foiling technique can add a more exclusive look in silver or gold color
- UV Spot will highlight your creative design and branding elements on the packaging
- Embossing or debossing technique to make your brand’s name and logo pop up
Understanding Your Brand and Audience
When choosing the right printing method, for sure, you must understand your brand and audience.
For example, if your brand is known to be elegant and luxurious, you should consider applying a matte coating or hot foiling technique to your product package. Elegant packaging will work well in driving the attention of customers who choose a product based on the quality of its appearance.
On the other hand, if you are into fun and exciting vibes, the glossy lamination is perfect. Packaging with glossy lamination will easily attract children and young customers.
Moreover, make sure that your package design aligns with the message your brand wants to convey. Yes, this means that you must pay attention to every single detail of your product packaging.
Budgeting and Resources
Getting cheap packaging is what every business wants. Yet, this doesn’t mean that you should sacrifice your business image. Instead, you can get cost-effective packaging that will not break your budget. Well, you can rely on Instant Custom Boxes in this context. We provide top-notch quality custom packaging from the finest quality material, with no minimum order quantity limit!
Setting Clear Objectives for Your Packaging
When it comes to getting the right package design, you must also set clear objectives.
In this context, you must pay attention to 3 points, such as:
- Functionality
Your product packaging should be designed by considering the functionality in mind. For example, if you need protective packaging to deliver your product, you surely need to choose a durable material, such as cardboard or rigid. On the other hand, paperboard material will work well to display your product on the shelves.
- Aesthetics
Aesthetics are essential when designing your product packaging. Of course, you want to make your product look unique in the ocean of other similar products. To do this, you should apply your unique branding elements that will differentiate your product while driving customers’ attention.
- Sustainability
These days, sustainability matters a lot. Hence, if your brand wants to contribute to saving the environment, you should focus on sustainable product packaging. This includes choosing eco-friendly material, using friendly ink, and making your packaging recyclable.
Summing Up
No doubt, your product package design needs to be durable and attractive at the same time. By considering the factors we mentioned above, you can prioritize and design ideal product packaging for your business.
So, if you are ready to get started, you can contact Instant Custom Boxes today!
