Instagram Reels has quickly become a powerful tool for content creators, brands, and businesses to connect with their audiences, showcase their creativity, and increase Instagram followers. However, Reels is flooded with content from millions of users daily, so you need to use a winning strategy to stand out.

If you want to create high-quality datasets and optimize your content, we’ll show you exactly how to get more Instagram views and engagement on your datasets.

Ready to dive? Let’s go!

Why should you get more views on the reels?

There are many reasons to use the Reels feature on Instagram.

First, marketing your business with Instagram Reels grows your audience and encourages your target audience to discover more content.

Here is a list of benefits you will get from effectively increasing the number of views on your Instagram:

  • Higher engagement: Instagram videos generate 67% more engagement than standard Instagram videos. Posting multiple reels increases your chances of getting more likes and comments than just posting photos.
  • Greater brand trust: The more people who watch your videos, the more likely they will interact with them. Increased engagement is a form of social proof that signals to your followers that your business is authentic and trustworthy.

Simply put, Instagram ads have a huge impact when it comes to increasing brand awareness, engaging your target audience, and ultimately growing your online business.

Best Tips to Increase Reel Views on Instagram

You already know how Instagram Reels can help your brand. But how do you create popular Instagram videos for your business?

The following proven tips will show you how to quickly increase your earnings on Instagram.

Share your drum recordings.

The first thing you can do to increase the number of views on your reels is to make sure they are also visible on your profile. Saving them only to the Reels tabs can have a major impact on the performance of your clip as they may go unnoticed.

Instagram also lets you choose a cover photo for your Reel so it doesn’t detract from the aesthetic of your feed.

Create quality content

Instagram is an image-based platform full of aesthetic photos and videos. Therefore, make sure your Reel content is optimized for the platform and contains high-quality videos with the correct aspect ratio of 9:16.

In addition, attention must be paid to lighting, framing, and composition to ensure that the main messages or themes appear centered on the screen. Use natural light wherever possible or invest in professional lighting equipment to ensure your content is of the highest quality and well-lit.

Use the most popular audio tracks on your reels.

Here’s the “secret” trick Instagram experts use to get more viewers: Go to Instagram’s Explore page and click on the “Reels” section.

Thanks to Instagram’s advanced algorithm, you’ll see relevant Reels based on your activity.

And the best part? All these Reels will already have a large number of views as soon as they appear on Instagram.

Don’t just look at the rollers, use them as inspiration by discovering the sound of these drums.

To find the sound used in an Instagram reels, click the sound thumbnail in the lower right corner of the reel.

If you click on the audio, you will be taken to a special page where you can see the number of views of the original video with audio. You can also record trending audio on this page or use it to spin a reel directly.

A quick rule to keep in mind: to increase the risk of your Instagram post going viral, make sure the original video recording has at least 1 million views.

Choose an attractive thumbnail.

While you might think Instagram is better at choosing the perfect cover for your reels, that’s not necessarily true.

Try to choose a visually appealing thumbnail that will quickly grab the attention of those scrolling.

To make it easier for viewers to determine what type of content you’re sharing, you can also add text or a quote as a title. This provides value to the viewer before they even look at the reel.

Use Reels Templates

Just as popular audio recordings are very useful for increasing the visibility and engagement of your Reels, the same goes for Reels templates. Reel templates are pre-designed layouts that help you create compelling, trending content and increase reach and engagement.

All you have to do is click the Use Template button on an existing reel and load the specified number of video clips. Your video clips are then automatically synced with the most popular audio files. By using Reel templates, you can speed up the content creation process and repurpose some of the most popular Reel trends with minimal effort.

Pay attention to the orientation of the text on the screen

Viewers are likely to skip your video if the text is difficult to read.

Make sure the text you add has a 4:5 aspect ratio, especially if you also want to share it in your feed. The message becomes more aesthetic and the text is easier to read.

Schedule your content when your audience is most active

Posting content on the right day and time can significantly increase views and engagement. We recommend scheduling your posts based on when your audience is most active.

Plann’s analytics tools help you determine the right time to post based on the online behavior of your target group.

By scheduling your Reels to publish when your audience is most active, you increase the chance of immediate engagement and visibility. And if your content is seen by more users soon after it’s published, it’s more likely to appear on Instagram’s Explore page and reach an even wider audience.